Why Facebook Still Matters for Your Business

Look, Facebook isn’t the shiny new thing it used to be. With nearly 3 billion users worldwide now, it’s become something different—a mature platform where real business happens, but also where competition is absolutely brutal. The days of just posting whenever you feel like it and watching the engagement roll in? Those are long gone.

Here’s what you actually need to know about running a business page that doesn’t feel like shouting into the void.

What You Should Be Doing

Actually complete your business profile

You know that “About” section? Yeah, the one gathering digital dust. People check it more than you think. When someone lands on your page, they’re doing a quick gut check: is this legitimate? Can I trust them with my money? An empty or half-hearted About section is like showing up to a networking event in pajamas. Just fill it out properly. It takes 10 minutes.

Show up and actually engage

Social media is called “social” for a reason. Respond to comments. Answer DMs promptly. Even just liking a thoughtful comment shows someone’s on the other end. And here’s the thing—speed matters now more than ever. People expect responses within hours, not days. If that sounds exhausting, well, welcome to 2026.

Post like you mean it (but not too much)

Consistency beats perfection every time. Figure out a posting rhythm you can actually maintain—maybe it’s three times a week, maybe it’s daily. Whatever you choose, stick with it. Your posts should be concise and visual. Nobody’s reading paragraphs on Facebook anymore. Use Meta’s Business Suite to schedule posts for times when your audience is actually awake and scrolling.

Make people feel like they’re getting something special

Everyone still loves a good deal. Flash sales, exclusive offers, limited-time promotions—they work because they create urgency. Run contests that feel fun, not desperate. Make your Facebook followers feel like they’re part of an inner circle getting first access to something good.

Link to things people actually want to see

When you reference a product, article, or another business, link to it. This isn’t 2015 anymore—people expect you to make their lives easier. Plus, it shows you’re not just narcissistically focused on your own stuff.

Be smart about hashtags

The hashtag game has evolved. You still want one that’s uniquely yours for brand tracking, but don’t go overboard. One or two per post, max. The days of #blessed #motivation #entrepreneur #hustle spam are thankfully behind us. Learn from the campaigns that actually worked: brands that used hashtags to spark movements, not just to game algorithms.

Visual content is non-negotiable

Text-only posts might as well not exist. Video performs even better than static images, and live video? That still gets serious watch time. The algorithm loves video because it keeps people on the platform longer. Use that to your advantage.

Pin what matters most

Your pinned post is prime real estate. Use it for your biggest announcement, your best offer, or whatever you most want people to see. Change it up monthly to keep things fresh.

Pay attention to your Facebook data

Meta’s Insights aren’t just vanity metrics. They tell you what’s working and what’s dying on the vine. Look at reach, engagement, and click-through rates. If something’s not working, change it. If something’s crushing it, do more of that.

What You Need to Stop Doing

Posting like a robot on overdrive

One or two posts a day is plenty. More than that and you’re basically spamming people’s feeds. Desperation isn’t a good look, and neither is making people scroll past your stuff three times before they’ve had their morning coffee.

Going hashtag crazy

More than two hashtags per post makes you look like you’re trying too hard. Pick the ones that matter and move on.

Sharing stuff that has nothing to do with your business

Stay in your lane. Your audience followed you for a reason, and it wasn’t to see your hot takes on reality TV or your lunch. Every post should connect back to your brand somehow. If it doesn’t, save it for your personal account.

Being that person who only talks about themselves

Yes, Facebook is for promoting your business. But if every single post is “BUY THIS” or “NEW PRODUCT ALERT,” people tune out fast. Build relationships first. Sell second. Think of it as the 80/20 rule: 80% valuable content, 20% promotional.

Buying fake Facebook followers and engagement

This is 2026. People can spot fake engagement from a mile away. Bought followers don’t convert. They don’t engage. They’re just numbers that make you look sketchy. Build your audience organically or don’t bother. Quality over quantity actually means something here.

The Bottom Line

Running a Facebook business page in 2026 isn’t rocket science, but it does require actual effort and authenticity. You can’t phone it in and expect results. The platform rewards businesses that treat it like a place for genuine connection, not just a billboard. Put in the work, stay consistent, and remember that real people are on the other end of those screens.